SaaS & startups · large community

r/startups for lead generation

Broad startup community spanning fundraising, hiring, and product.

~1.8M membersOpen on Reddit

r/startups is one of the largest startup communities on Reddit. It covers the full startup lifecycle — idea validation, fundraising, hiring, go-to-market — and enforces a strict no-promotion culture outside its dedicated threads.

Who posts here

First-time and repeat founders, plus aspiring founders and early employees, across every industry rather than software only.

Community size

~1.8M members — a large community. Use it as a general-tier sub: high reach, filter hard for intent.

Using r/startups for lead generation

Best treated as a general-tier sub: high reach, lower hit rate. The strongest leads come from specific operational questions ('how are you handling X') rather than the broad idea threads. Its 'Share Your Startup' weekly thread is a sanctioned place to appear.

Buying signals to watch for
  • Operational 'how do you handle [process]' questions
  • Go-to-market and first-customers threads
  • Tool comparison posts in the comments of advice threads
  • Weekly 'Share Your Startup' participation
Self-promotion rules

Strict. Unsolicited self-promotion is removed fast. Contribute answers; keep product mentions to sanctioned threads or genuine, asked-for recommendations.

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