SaaS & startups · large community

r/SaaS for lead generation

The default room for software founders building and selling SaaS.

~350k membersOpen on Reddit

r/SaaS is the central gathering point for people building software-as-a-service businesses. Posts range from pricing experiments and churn post-mortems to launch announcements and tool requests. It is broad, busy, and skews toward early-stage founders.

Who posts here

Solo founders and small teams building B2B SaaS — most are pre-product-market-fit and actively assembling their stack.

Community size

~350k members — a large community. Use it as a general-tier sub: high reach, filter hard for intent.

Using r/SaaS for lead generation

Watch for 'what do you use for X' threads and frustration posts about a tool you replace. Because the whole sub is founders, almost any thread about growth, analytics, or outreach is on-topic for B2B tools. High volume means you need relevance scoring to avoid drowning.

Buying signals to watch for
  • "What do you use for [category]?" tool-stack questions
  • Churn and retention threads where your product is the fix
  • "Looking for an alternative to [competitor]" posts
  • "How do I get my first 10 customers" — outreach-tool intent
Self-promotion rules

Direct promotion is tolerated more than most subs but still resented when low-effort. Lead with a genuine answer; mention your product once, plainly.

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