Subreddit directory/E-commerce & DTC/r/ecommerce
E-commerce & DTC · large community

r/ecommerce for lead generation

Online store owners solving conversion, ads, and ops problems.

~620k membersOpen on Reddit

r/ecommerce is the broad community for people running online stores. Topics span platform choice, paid ads, conversion optimization, fulfillment, and customer support.

Who posts here

DTC and e-commerce store owners at every stage, from pre-launch to established multi-channel sellers.

Community size

~620k members — a large community. Use it as a general-tier sub: high reach, filter hard for intent.

Using r/ecommerce for lead generation

Buying intent is unusually explicit in e-commerce subs — owners post about revenue, spend, and conversion numbers openly. A general-tier sub for any tool touching storefront, ads, retention, or analytics.

Buying signals to watch for
  • "My conversion rate dropped" diagnosis posts
  • "Best app/tool for [task]" platform threads
  • Ad-spend efficiency complaints
  • Retention and email/SMS tooling questions
Self-promotion rules

Self-promotion is restricted; recommendations are fine inside genuine help threads.

Related subreddits
r/shopifyShopify merchants asking for apps, themes, and fixes.r/dropshipDropshipping operators testing products and ad channels.r/FulfillmentByAmazonAmazon FBA sellers on sourcing, PPC, and account ops.

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More e-commerce & dtc
r/shopifyr/FulfillmentByAmazonr/dropshipFull directory →